The Power of One More: How to Break Through in Insurance Sales

The insurance business is one of the most scalable, life-changing industries in the world. Yet, for many agents, the daily grind, rejections, and self-doubt make success feel like a distant goal.

Here’s the truth: Every successful insurance agent has felt exactly the way you do right now. The difference? They made a simple choice—to push through one more time.

In this post, we’re diving deep into the power of resilience, the art of asking the right questions, and how you can use your own struggles to build an unstoppable insurance business.

Your Struggles Are What Qualify You for Success

We often think that our weaknesses, failures, or past struggles disqualify us from being successful.

🚫 False.

In reality, the challenges you’ve faced are what qualify you to help others.

🔹 If you’ve ever struggled financially and learned to overcome it, you’re the perfect person to help others do the same.

🔹 If you’ve doubted yourself in sales but pushed through, you’re the best coach for someone in that same position.

🔹 If you’ve ever been rejected but kept going, you can show others how to build resilience.

💡 Key Takeaway: The things you think make you “not good enough” are actually what make you the most relatable and valuable to your clients and team. Use your story.

The 3 Pillars of Breakthrough in Insurance Sales

1. Master the Art of Asking Powerful Questions

Most insurance agents are stuck in “pitch mode”—talking more than they listen, overwhelming clients with information, and hoping the right words will close the sale.

🔑 But top agents don’t sell. They lead conversations by asking the right questions.

✅ Instead of saying: “This is a great life insurance policy.”
Ask: “What would happen to your family financially if something unexpected happened tomorrow?”

✅ Instead of: “You should add more coverage.”
Ask: “What’s the one thing you never want your loved ones to struggle with?”

✅ Instead of: “This is a good investment.”
Ask: “What’s more expensive—having this coverage or not having it when it’s needed?”

💡 Why This Works: When clients verbalize their concerns, needs, and emotions, they sell themselves on the policy—instead of you having to convince them.

2. The ‘One More’ Rule: Push Beyond the Breaking Point

Success in insurance sales is not about being the smartest, most charismatic, or most experienced. It’s about doing what most agents won’t.

It’s about making one more call.
Setting one more appointment.
Following up one more time.

Every agent reaches moments where they feel like giving up. The difference between top earners and struggling agents is simple:

🚀 Successful agents don’t commit to never quitting—they commit to pushing through for one more day.

📌 Action Step: Next time you feel like calling it a day, commit to just one more call, one more meeting, one more email. You’ll be shocked at how often that “one more” moment leads to a breakthrough.

3. Build Relationships, Not Just Policies

Clients don’t buy insurance policies. They buy trust.

The most successful agents build their book of business not by closing quick deals, but by becoming a trusted resource in their community.

✅ Be present. Pay attention to what matters most to your clients—their families, their fears, their goals.

✅ Be consistent. Check in with clients even when you’re not selling. A quick text or call asking how they’re doing keeps you top of mind.

✅ Be valuable. Educate your clients. Send them quick videos or articles about financial planning, retirement, or insurance updates.

💡 Why This Works: When clients see you as a trusted advisor, they’ll refer you, stay with you, and buy more from you over time.

The Insurance Agent’s Challenge: What’s Your ‘One More’ Today?

🚀 Challenge yourself today:

📞 Make one more call.
📆 Book one more appointment.
✉️ Follow up with one more client.

💡 Ask yourself: “What’s the ONE action I can take today that will move my business forward?”

📩 Reply in the comments or message us with your ‘One More’ action—we’d love to hear how you’re pushing forward!

Remember: You were born to do something great. The only thing standing between where you are and where you want to be is… ONE MORE step.